Fox TV Stations faces major backlash after Kanye West’s Super Bowl advertisement led viewers to a website selling Nazi-themed merchandise.
The 30-second ad, which ran in three Fox markets during Super Bowl LIX, sparked outrage when West’s Yeezy.com website suddenly switched to selling a $20 swastika t-shirt after the game.
The commercial itself showed West filming himself in what appeared to be a dentist’s chair using an iPhone. At the time of approval, Yeezy.com seemed to be a legitimate clothing website selling standard apparel through Shopify.
However, after the Super Bowl broadcast, the site underwent a dramatic change, removing all regular merchandise and replacing it with a single item – a t-shirt featuring a swastika.
The controversy comes amid West’s increasingly concerning behavior. The rapper has been posting antisemitic messages on social media, publicly declaring himself a Nazi, and praising Hitler. His account on X has since been deactivated following days of antisemitic, misogynistic, and pornographic posts.
Fox TV Stations CEO Jack Abernethy addressed the situation in a note to staff, expressing regret over the incident. “We regret that these commercials aired in these three markets, and we strongly condemn any form of antisemitism,” he wrote.
The company maintains it could not have predicted this outcome, as the ad appeared legitimate when submitted through the USIM media buying agency.
In response to the incident, Shopify has removed the Yeezy shop from its platform, stating that the website “did not engage in authentic commerce practices and violated our terms.”
Fox has emphasized its ongoing support for Jewish organizations and its commitment to fighting antisemitism, though the incident has sparked widespread criticism and renewed concerns about both West’s behavior and advertising oversight during major events.
