A recently unsealed internal document from OpenAI reveals the company’s ambitious strategy to transform ChatGPT into a powerful AI “super-assistant” — with a clear goal: to challenge Apple’s Siri and become the default assistant on iPhones and other platforms.
The document, titled “ChatGPT: H1 2025 Strategy” and dated late 2024, outlines a vision where ChatGPT becomes deeply integrated into users’ lives — available not just on apps and browsers, but across phones, email, and even voice assistants like Siri.
OpenAI describes this assistant as an intelligent, personalized helper with broad day-to-day capabilities and deep expertise, especially in areas like coding.
This strategy appears to be well underway. OpenAI has already launched tools like Operator, enabling ChatGPT to perform tasks autonomously across different platforms, and cross-chat memory, which remembers user context.
The document emphasizes that users should have the freedom to set ChatGPT as their default assistant, criticizing tech giants like Apple, Google, and Microsoft for promoting their own AI tools without offering alternatives.
OpenAI calls for fair competition, suggesting that search engines and AI assistants should be more open to user choice and third-party access.
While Apple has integrated ChatGPT into Siri, OpenAI sees this as insufficient. The company wants deeper access and visibility, particularly on iOS devices.
Meanwhile, Apple’s internal AI efforts remain unclear, with leadership changes and a new project called “Knowledge” facing setbacks similar to those that delayed Siri improvements in the past.
As regulators worldwide scrutinize Big Tech under antitrust laws, OpenAI appears ready to argue for user choice in AI assistants as part of a broader push for open competition in digital platforms.
