Taylor Swift’s “The Eras Tour Book” has become Target’s best-selling book of 2024, but not without some problems.
Released on Black Friday, the book quickly sold out, drawing fans who lined up early to buy it. However, many noticed multiple typos and printing errors in their copies.
The book, which Swift self-published, contains over 500 images and Swift’s thoughts on her tour.
But some fans pointed out mistakes, such as the song “This Is Me Trying” being listed as “This Is Me Rying,” and issues with the layout and blurry photos.
Some copies even had printing errors, like upside-down pages or text running off the edges.
Swift’s decision to self-publish may have contributed to these issues. Experts say a traditional publisher might have caught these errors before printing.
Despite this, fans still expressed excitement over the book, with many sharing their love for the photos and sections written by Swift.
By 10 a.m. on Friday, “The Eras Tour Book” had already become Target’s top-selling book of the year, proving that Swift’s self-publishing move was a commercial success despite the hiccups.