Sony’s PlayStation has launched a new global PS5 commercial starring LISA, the internationally renowned member of BLACKPINK. The ad is part of the ongoing “No Play Limits” campaign and features LISA showcasing her love for gaming in a vibrant and stylized one-minute spot.
In the video, LISA is seen playing PS5 titles like the 2024 Game of the Year winner Astro Bot, with gameplay clips from other PlayStation hits like Helldivers 2 and Bungie’s Marathon appearing in the background. The commercial also features her track “Lifestyle” from her latest 2025 album Alter Ego, adding a personal musical touch to the campaign.
Sony surprised fans by releasing the ad on social media on July 1, sparking instant excitement from K-pop and gaming communities alike. Many fans called the collaboration “iconic” and praised the mix of music and gaming. Some even noted that the partnership had been subtly teased months earlier when LISA appeared in her “FUTW” music video playing on a DualSense controller.
This marks PlayStation’s second celebrity collaboration of 2025, following an earlier ad featuring Stranger Things star Finn Wolfhard. The campaign aims to highlight how gaming connects with broader pop culture, reaching beyond traditional gaming audiences.
LISA’s involvement isn’t surprising to longtime fans. Back in 2020, she was seen playing Animal Crossing: New Horizons on the Nintendo Switch, showing off her in-game island and proving her genuine passion for gaming.
With over 106 million Instagram followers, LISA’s star power could help Sony move even more PS5 units—possibly even the rumored PS5 Pro. Whether you’re a gamer, a BLINK, or both, this campaign is a powerful reminder that PlayStation is for everyone.
