Apple achieves a new milestone, with 2.35 billion active users globally.
Record Active User Base
Apple has announced that it now has 2.35 billion active users, a 150 million increase from 2024.
This is the largest number the company has ever recorded, a 400 million jump since early 2022.
Despite the slight drop in iPhone sales, the surge in users reflects Apple’s widespread influence across its product ecosystem.
Apple Intelligence’s Role
CEO Tim Cook highlighted Apple Intelligence, powered by the company’s own chips, as a key contributor to this growth.
However, iPhone sales declined by 1% year-over-year, which suggests that Apple’s AI features may not be as significant a factor in driving sales as anticipated.
