Apple Brings Lumon Industries to Life with Severance Season 2 Pop-Up at Grand Central

Apple is ramping up excitement for the highly anticipated second season of Severance with a creative marketing campaign at New York City’s Grand Central Terminal.

Lumon Industries Pop-Up

The centerpiece of the promotion is a striking glass cube designed to replicate the iconic Lumon Industries office from the show.

Inside, “employees” reenact scenes reminiscent of the series, engaging in activities such as:

• Typing at workstations identical to those in the show.
• Doing yoga and tossing paper airplanes.
• Sipping coffee and performing other quirky Lumon-inspired tasks.

The immersive installation captures the eerie yet intriguing atmosphere of the fictional workplace, giving fans a taste of the show’s unique aesthetic.

Celebrity Appearances

Adding to the excitement, Severance director Ben Stiller and several cast members, including Adam Scott, Zach Cherry, Patricia Arquette, Britt Lower, and Tramell Tillman, visited the pop-up.

The actors stayed in character as their “innies” during their two-and-a-half-hour performance, fully committing to the Lumon experience.

Season 2 Premiere Details

The second season of Severance is set to debut on Apple TV+ this Friday, January 17, marking three years since the critically acclaimed first season premiered.