Getting your songs added to influential Spotify playlists is one of the most effective ways to gain new fans and drive streams.
However, with over 50 million public playlists on the platform, it can be a daunting task to get your music noticed.
The key is understanding the different playlist types and how they are curated. Spotify has five main playlist categories:
- Editorial Playlists
- Algorithmic Playlists
- Personalized “Algotorial” Playlists
- Listener Playlists
- Artist Playlists
Each requires its strategy for getting featured. Let’s explore each category in detail.
Editorial Playlists
Editorial playlists, such as New Music Friday, are handpicked by Spotify’s curators. To get considered for these playlists, you must:
- Submit upcoming releases through the Spotify for Artists platform: This platform allows you to pitch your new tracks directly to Spotify’s editorial team.
- Provide detailed information: Include the track’s style, inspiration, and your artist story to give curators a better understanding of your music.
These playlists are highly selective but offer great exposure if you can get featured.
Algorithmic Playlists
Algorithmic playlists, like Discover Weekly, are driven by listener behavior data. To increase your chances of being included in these playlists:
- Rack up plays, likes, and playlist adds: The more engagement your tracks receive, the more likely they are to be recommended by Spotify’s algorithm to the right audiences over time.
Personalized “Algotorial” Playlists
These new hybrid playlists combine editorial and algorithmic curation. Our research shows that:
- Certain tracks get priority positioning through editor choices: Editors strategically “pin” tracks in prominent slots.
- Getting highlighted on these playlists is invaluable: Being featured can significantly boost your visibility and streams.
Listener Playlists
Listener playlists are created by influencers, bloggers, and brands. To get your music featured on these playlists, you should:
- Directly connect with the curators: Reach out to playlist owners via social media or email.
- Use a service like SubmitHub: Platforms like SubmitHub can help you pitch your music to playlist curators effectively.
Artist Playlists
Creating and curating your own playlists on your artist profile can also be beneficial. To make the most of your artist playlists:
- Create engaging playlists: Add a mix of your own tracks and songs from other artists.
- Engage with other artists: Collaborating and supporting fellow musicians can lead to valuable connections and opportunities.
Conclusion
With the right mix of strategy for each playlist type, perseverance, and making great music, you can crack the code to massively amplifying your music’s reach on Spotify.
Understanding the nuances of each playlist category and tailoring your approach accordingly will increase your chances of getting featured and gaining new fans.
