Samsung CES 2025 Highlights: Vision AI, TV & Display Tech

Samsung Electronics has introduced Samsung Vision AI, a groundbreaking step in AI-powered screens, during the First Look 2025 event at CES.

The company also unveiled its latest Neo QLED 8K QN990F, expanded its Lifestyle TV lineup, and showcased future display technologies aimed at enriching daily life with personalization and intelligent features.

Intelligent and Adaptive AI Features

Samsung Vision AI redefines how users interact with screens by offering features like:

• Click to Search: Instantly identifies on-screen content without interruptions.
• Live Translate: Provides real-time subtitle translations for global content.
• Generative Wallpaper: Creates personalized dynamic art for screen displays.

Integrated with the SmartThings ecosystem, Vision AI ensures smarter living with features like Home Insights for safety alerts and Pet and Family Care, which adjusts settings for comfort and monitors unusual activities.

The New Neo QLED 8K QN990F

The flagship Neo QLED 8K QN990F combines sleek design with cutting-edge AI technologies:

• 8K AI Upscaling Pro: Enhances lower-resolution content to 8K quality.
• Auto HDR Remastering Pro: Applies adaptive color expansion for lifelike visuals.
• Adaptive Sound Pro: Delivers optimized audio clarity.
• Color Booster Pro: Elevates color expression for vibrant imagery.

Encased in an ultra-slim design, the QN990F is a sophisticated addition to any home.

Expanding Art and Entertainment

Samsung has elevated its Art Store with over 3,000 curated works, including collaborations with MoMA and Art Basel. The new The Frame Pro enhances art and entertainment with advanced Neo QLED picture quality, brighter colors, and deeper contrasts.

Future of Display Technology

Samsung introduced the Premiere 5, an interactive triple-laser ultra-short-throw projector with touch capabilities, and the MICRO LED Beauty Mirror, which provides personalized beauty insights by analyzing skin types. These innovations highlight Samsung’s commitment to blending technology with everyday life.

With these advancements, Samsung is transforming screens into intelligent companions that seamlessly integrate into connected lifestyles.