Leica is taking mobile photography to the next level with its new “Artist Looks” feature in the Leica Lux app for iPhone, starting with a signature black-and-white style from celebrity photographer Greg Williams.
Launched as part of the latest Leica Lux app update (version 1.7), the Artist Look from Williams transforms color images into elegant black-and-white portraits, inspired by Kodak Tri-X film. The whites in the photo are slightly warm-toned, giving a vintage, cinematic vibe that reflects the iconic photographer’s aesthetic.
This is the first time Leica has collaborated with a professional photographer to design a preset filter, and it won’t be the last — more Artist Looks are in the pipeline.
To access the Greg Williams preset, iPhone users can subscribe to Lux Pro for $6.99/month or $69.99/year, or get it bundled with Leica’s $625 phone grip. The Leica Lux app is known for bringing Leica’s color science and legendary lens looks to smartphones, offering digital versions of lenses like the 50mm f/1.2 Noctilux or 35mm f/1.4 Summilux.
Alongside the iPhone update, Leica is also rolling out support for the Artist Look in its Fotos app, allowing Q3, Q3 43, SL3, and SL3-S camera users to import the Greg Williams style directly into their cameras. For other Leica models with Wi-Fi, the Fotos app can apply the filter to JPG images post-capture — no subscription required.
This move sets Leica apart by blending pro-level photography styles with accessible mobile tools, letting users shoot like a celebrity photographer — all from their pocket.
