An alternative Super Bowl halftime show organized by Turning Point USA will air during Super Bowl LX, featuring headliner Kid Rock and country singers Gabby Barrett, Lee Brice, and Brantley Gilbert.
The nonprofit, founded by Charlie Kirk, created the show as a protest to the NFL’s choice of Bad Bunny, the Spanish-language Grammy winner performing on the main broadcast. Turning Point USA promotes it as “The All-American Halftime Show celebrating faith, family, and freedom.”
The performance will stream live on outlets including DailyWire, Real America’s Voice, TBN, Charge!, NTD, OAN, and Turning Point USA’s own social channels. The show is expected to start around 8 p.m. ET, roughly 90 minutes after kickoff, and last about 20 minutes.
Despite the broadcast, analysts say Bad Bunny’s halftime show will dominate viewership, as it airs on NBC, the Super Bowl’s main network. Social media buzz shows Turning Point USA’s performance generated about 6.7 million engagements, compared to 15 million for Bad Bunny.
The show has sparked controversy over Kid Rock’s past lyrics, which some critics say contradict the “family-friendly, Christian values” theme. Lyrics from his 1997 track “Cool, Daddy Cool” resurfaced online, referencing underage girls, prompting renewed backlash on platforms like Reddit.
White House sources have suggested that former President Donald Trump may watch the show, noting Kid Rock’s public support of the former president. About 16% of negative online posts regarding the performance reference these lyric controversies.
Turning Point USA’s halftime show highlights a growing trend of politically themed entertainment, aiming to provide an alternative to mainstream Super Bowl programming, though its audience and reach remain limited compared to the NFL broadcast.
While the show draws attention for its political stance, Bad Bunny’s performance remains the centerpiece of Super Bowl LX, viewed by millions worldwide.
