Hallmark Moves to Its Own Service, Leaving Peacock Subscribers Frustrated

Peacock just lost a major chunk of its content, and subscribers are already feeling the impact. The streaming service, which offers a wide range of TV shows and movies from NBC, USA, and other networks, just experienced a significant downgrade after Hallmark ended its two-year partnership with the platform.

Starting May 1st, Hallmark content is no longer available on Peacock. This includes both Hallmark’s live channel and the exclusive streaming window for its newly released movies. Fans of Hallmark’s annual holiday events, like the Countdown to Christmas marathon, will now have to turn to Hallmark+ to get their fix.

Hallmark’s decision to leave Peacock comes after the network launched its own standalone service, Hallmark+, last year. According to a statement from Hallmark, “Hallmark and Peacock have enjoyed a successful partnership since 2022. However, as Hallmark has since launched its own standalone streaming service, we made the decision to sunset Hallmark programming on Peacock.”

While Peacock is losing a key partnership, Hallmark+ is now the exclusive home for all of Hallmark’s new movies, TV shows, and their back catalog of originals. The streaming service, however, doesn’t offer the live feed of the Hallmark Channel the way Peacock did, which may be a dealbreaker for some fans.

Peacock users are left wondering what this means for their subscriptions, especially during the holiday season when Hallmark’s programming has been a big draw. If you’re a fan of Hallmark, you may now need to sign up for Hallmark+ to keep up with all the content that used to be available on Peacock.