Organizers of the Formula 1 São Paulo Grand Prix have unveiled the 2025 podium trophies, designed by Furf Design Studio to celebrate Brazil’s culture and racing history.
These are the first trophies fully designed by the event itself, marking an important milestone for the São Paulo GP. The design draws inspiration from Brazil’s natural beauty and indigenous roots, featuring artistic details such as feathers and leaves.
A special tribute within the design is the Ayrton Senna “S” curve, a symbol of the Interlagos circuit where Brazil’s greatest Formula 1 hero earned some of his most famous victories.
The hourglass-shaped trophies represent triumph over time, connecting Brazil’s past racing glories with the future of the sport. Around the design are laurels representing all 10 Formula 1 teams, honoring their ongoing pursuit of victory.
“This design is a celebration of Brazil’s soul – its people, its land, and its unbreakable link to Formula 1 through legends like Senna,” said a spokesperson for the São Paulo Grand Prix.
The unveiling comes just ahead of the 2025 São Paulo GP, which takes place November 7–9 at the Autódromo José Carlos Pace, also known as Interlagos. The race will feature the Sprint weekend format, adding extra excitement to an already intense championship season.
Max Verstappen enters as the favorite, while home fans are eager to support rising Brazilian driver Gabriel Bortoleto and Ferrari star Charles Leclerc, both popular figures with the local crowd.
Fans have shown huge enthusiasm online, with many sharing tributes to Ayrton Senna’s legacy and the event’s new design direction.
As Formula 1 returns to São Paulo, the 2025 trophies stand as a powerful symbol — combining modern racing excellence with deep Brazilian pride. The winners at Interlagos will take home not just a trophy, but a piece of Brazil’s story.
