At a recent press launch, Dell faced backlash for adopting a naming convention that closely resembles Apple’s iPhone lineup.
The company has rebranded its PCs into three tiers: Dell, Dell Pro, and Dell Pro Max, sparking accusations of copying Apple’s naming style.
Dell’s Attempt at Simplicity
Dell claims the new naming system aims to simplify its product lineup, replacing sub-brands like XPS and Inspiron.
However, the decision has been widely criticized, with reporters and audience members pointing out the similarities to Apple.
One attendee asked, “Why didn’t you choose something original?” Another quipped, “Your branding sounds a lot like Apple. Aren’t you just following them?”
A More Confusing Lineup
Ironically, Dell’s rebranding may have made its lineup even more perplexing. Each tier—Base, Plus, and Premium—adds layers of complexity.
Buyers are left wondering whether a Pro Plus is better than a Pro Max Base or how a Pro Premium compares to a Pro Max Plus.
Engadget highlighted the absurdity of names like Dell Pro Max Micro Plus and Dell Pro Max Mini, calling it a farce reminiscent of Apple’s overly complicated Mac model names from the 1990s.
Public Reaction
Critics have suggested Dell could have kept its established branding, such as XPS, instead of adopting Apple-like names.
The backlash highlights the risks of mimicking a competitor’s branding, especially when the result is even more confusing for customers.
As one commenter put it, “Dell should have called them XPS and XPS Pro. That’s like a no-brainer.”
