Comcast is launching a new streaming bundle called ScreenSaver that includes Peacock, Netflix, and Apple TV+ at a much lower combined price. This comes shortly after the big news that Max, Disney+, and Hulu are joining together for their own streaming bundle later this year.
The president of Comcast, Brian Roberts, revealed details about the ScreenSaver bundle on Tuesday at a media conference in New York. He said the bundle will be available to all Comcast customers with broadband internet, TV, or mobile service plans.
While Comcast did not provide exact pricing yet, Roberts said the ScreenSaver bundle will offer all three streaming services at a “vastly reduced price” compared to subscribing to each one individually. More pricing information is expected when the bundle officially launches later this month.
This is different from the upcoming Max/Disney+/Hulu bundle, which will be available to anyone regardless of which company provides their internet or TV service. That bundle aims to allow each streaming service to focus on its strengths rather than competing directly against each other.
By bundling popular streaming services together at a discounted rate, both Comcast and the Max/Disney/Hulu partnership are looking to provide more value and convenience for viewers. As more streaming options continue to emerge, companies are finding ways to join forces and simplify choices for consumers.
The new ScreenSaver and Max/Disney/Hulu bundles represent a broader trend of streaming services looking to partner up rather than directly compete. An upcoming sports streaming service from several major media companies is another example of this “contraction” taking place in the streaming world.
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