Apple CEO Tim Cook Debuts as “Tim C.” in New Severance Promo

Tim Cook takes on the role of a severed employee in a new promo for Severance Season 2, released by Apple TV+.

In the video, Cook enters Lumon Industries, a mysterious company where employees undergo a procedure to split their identities between work and personal life.

As Cook’s “Outie” enters the building, his “Innie” persona takes over, and he is greeted by Mr. Milchick, played by Tramell Tillman.

In the promo, Cook, now called “Tim C.”, sits at a monitor with “Severance Season 2” displayed. Cook shared the video with a playful quote: “Ready to clock in for episode 2!”

Season 2 of Severance premiered on January 17, 2025, with new episodes releasing every Friday until March 21.

The show stars Adam Scott and explores the consequences of the severance procedure, with a returning cast including Zach Cherry, Patricia Arquette, and Christopher Walken. New series regular Sarah Bock joins the cast this season.