Amazon has revealed the official dates for Prime Day 2025, and this year’s event is the longest yet. Instead of the usual two-day sale, Prime Day will run for four full days, starting on Tuesday, July 8th at 3AM ET and ending on Saturday, July 12th at 3AM ET.
The annual event is known for offering some of the biggest discounts on tech products, including Amazon’s own devices like Echo speakers, Kindle e-readers, and Fire TV streamers. Early deals already teased by Amazon include the Blink Mini 2 camera two-pack and a bundle with the Ring Battery Doorbell and Floodlight Cam at their lowest prices yet.
For Prime members, Amazon will also introduce a new feature called “Today’s Big Deals” to help highlight the best offers each day. Deals are expected across TVs, laptops, headphones, tablets, games, PC accessories, and more.
To shop Prime Day deals, you’ll need an Amazon Prime subscription. Amazon offers a free six-month trial for customers aged 18–24, with monthly pricing at $7.49 after the trial period.
More details on the biggest savings will arrive as Prime Day gets closer, with the best offers often appearing in the first few hours.
