Amazon offers a rare price cut on the iPhone 16 series in the UK, with discounts of approximately 5% on all models.
While the price drop isn’t massive, it’s notable given Apple’s consistent pricing strategy for its flagship devices.
- iPhone 16, 128GB: £749 ($937), down from £799 ($999)
- iPhone 16 Pro, 256GB: £1,049 ($1,312), down from £1,099 ($1,375)
- iPhone 16 Pro Max, 512GB: £1,349 ($1,687), down from £1,399 ($1,750)
Unlike Android competitors, Apple rarely discounts its devices significantly. This is partly due to the brand’s reputation for value retention, with used iPhones often fetching higher resale prices than other brands like Samsung or Google.
Changing Trends in iPhone Value
However, this trend may be shifting. Research by Compare and Recycle reveals that the iPhone 15 series lost 55% of its value within its first year—a record depreciation for an iPhone.
By contrast, the iPhone 14 series dropped 47.8% in the same timeframe, and the iPhone 13 series only 41%.
These small discounts are a rare opportunity for shoppers looking to save on Apple’s latest technology.
