Travis Scott Premieres ‘4×4’ with Proceeds Supporting California Wildfire Relief

Travis Scott debuted his latest single, “4×4,” during the halftime show of the College Football Playoff National Championship on January 20, 2025. Performing atop a custom stage at Atlanta’s Mercedes-Benz Stadium, Scott captivated fans with his first solo release since 2023’s Utopia.

The single, officially set to release on January 24, comes with a philanthropic twist. Scott announced that 100% of net proceeds from limited-edition merchandise—a T-shirt and hoodie honoring first responders—will benefit Direct Relief’s California Wildfire Response Fund. Fans can pre-save the track and order the merchandise at shop.travisscott.com.

In addition to its live debut, “4×4” was previewed on WWE’s Monday Night Raw, where it was revealed as the new official theme song.

Scott’s return follows a string of major milestones, including Utopia’s success as his fourth consecutive Billboard 200 No. 1 album. Tracks like “Meltdown” featuring Drake and “Fe!n” featuring Playboi Carti dominated the Billboard Hot 100, cementing his place in hip-hop’s upper echelon.

Beyond music, Scott’s wildfire relief efforts align him with other artists participating in the upcoming FireAid benefit concert on January 30. The star-studded event will feature performances by Billie Eilish, Green Day, Lady Gaga, and more, uniting the music industry to support victims of the devastating Los Angeles wildfires.

As fans eagerly await “4×4” and speculate about a potential fifth studio album, Scott’s blend of music and charity reinforces his influence both on and off the stage.