The debut of Netflix’s highly anticipated Squid Game season 2 has led to a sharp decline in shares of South Korean companies tied to the show.
The new season, released on December 26, failed to live up to expectations, causing a significant dip in stock prices:
Artist United Inc., a distributor and marketing firm with Squid Game’s lead actor Lee Jung-jae as the largest shareholder, saw its stock drop by the daily limit of 30%.
Wysiwyg Studios Co., another investor in Artist United, plunged 25%.
Dexter Studios Co., a partner of Netflix, sank 24%.
Despite the show’s success in 2021, season 2 has received mixed reviews. While 85% of critics on Rotten Tomatoes gave it a positive rating, 65% of viewers expressed approval.
The New York Times noted that the season “hints at larger-scale ambitions” but ultimately “stalls” in its narrative.
With the third season scheduled for release in 2025, the future of the series and its impact on related stocks remains uncertain.
Leave a comment