Spotify is set to introduce music videos on its platform in the United States and Canada in the coming weeks, the company confirmed. The feature will allow users to switch between audio and video with a single tap, expanding Spotify’s offerings beyond music streaming.
The launch follows a successful beta test in international markets last year. Spotify first rolled out music videos in March 2024 in 12 markets, including the U.K., Germany, and Italy, featuring artists such as Ed Sheeran, Doja Cat, and Ice Spice. By October 2024, the service expanded access to 85 additional markets, adding videos from Charli XCX, Fontaines D.C., and Lisa.
This move comes shortly after Spotify signed a direct-licensing agreement with the National Music Publishers’ Association (NMPA), enabling members to opt in for audiovisual rights in the United States. Spotify previously reached similar agreements with Universal, Warner, and Sony.
Spotify’s video ambitions are not new. Since 2015, the platform has experimented with short-form content, podcasts, and video podcasts, including the launch of “vodcasts” in 2020 and uninterrupted video podcasts in 2024. The new music video feature mirrors a functionality already offered by platforms like YouTube Music, where users can toggle between audio and video.
The announcement coincides with strong growth for Spotify. In the third quarter of 2025, the company added five million paid Premium subscribers, reaching 281 million, and total monthly active users rose by 11 percent to 713 million.
Spotify has not yet confirmed whether the music video feature will be available to all users or limited to Premium subscribers.
