Samsung is reportedly considering dropping its iconic “Galaxy” branding for flagship smartphones, potentially rebranding ahead of the Galaxy S25 launch in January.
This move aims to differentiate high-end models from lower-tier devices, as younger consumers often associate the Galaxy name with subpar quality compared to iPhones.
Samsung’s marketing head hinted at the need for a new name during CES 2024, acknowledging the brand’s extensive product lineup may confuse consumers.
While it’s unclear if the S25 will feature this change, future models may adopt a new identity to enhance competitiveness in a challenging market.
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