GoodBye Galaxy! Samsung Considering New Name For Flagship Phones

Samsung is reportedly considering dropping its iconic “Galaxy” branding for flagship smartphones, potentially rebranding ahead of the Galaxy S25 launch in January.

This move aims to differentiate high-end models from lower-tier devices, as younger consumers often associate the Galaxy name with subpar quality compared to iPhones.

Samsung’s marketing head hinted at the need for a new name during CES 2024, acknowledging the brand’s extensive product lineup may confuse consumers.

While it’s unclear if the S25 will feature this change, future models may adopt a new identity to enhance competitiveness in a challenging market.