Poco has officially closed its dedicated po.co website, which was first announced in October 2024.
Starting in 2025, all Poco products will be sold through the Xiaomi website as part of the company’s effort to streamline its digital ecosystem.
The first Poco product to be sold on the Xiaomi website is the Poco X7 duo, set to launch on January 9, 2025.
All regional Poco websites, including the European sites (British, French, German), now redirect to the Xiaomi Store.
In India, Poco’s website appears to be frozen in time, prior to the launch of the Poco C75 and Poco M7 Pro 5G, which were expected in December 2024.
The Poco Store app has also been closed, and users can download their personal data through Xiaomi account settings.
Poco has confirmed that Xiaomi will now handle all product warranties. Despite being marketed as an independent brand, Poco has always operated under Xiaomi’s umbrella, serving as a strategy to expand sales through various offline and online channels.
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