Google has released a new episode in its playful “Best Phones Forever” ad series, continuing to highlight how many iOS 26 features seem inspired by Pixel. The latest ad humorously contrasts upcoming iPhone features with those already on Pixel phones, all while teasing the Pixel 10 launch.
The series has long shown the friendly rivalry between iPhone and Pixel, often joking about how Apple appears to borrow ideas from Google.
The new episode, titled “Responding to MORE Rumors,” mentions iOS 26 features like live translation in text messages, Hold Assist, and Call screening—all features Pixel users are already familiar with. The iPhone character sarcastically asks, “I mean, what are the chances?”
The ad ends with the iPhone asking Pixel what’s next for the Pixel 10, with Pixel hesitating to answer, hinting at some exciting new features ahead. One rumored innovation is a “Magic Cue” feature, though Google hasn’t officially confirmed details.
Google’s approach is more subtle than some competitors, keeping the tone light and fun. Interestingly, this ad format is now also showing in movie theaters, featuring a quick exchange between iPhone and Pixel before reminding audiences to silence their phones.
The timing is perfect with several major blockbusters like How to Train Your Dragon (live-action remake), Superman, and Fantastic Four: First Steps coming to theaters soon.
