Rumors suggest that the Oppo Find X8 Ultra and Vivo X200 Ultra, expected flagship models for 2025, won’t see an official release outside of China.
Chinese brands like Oppo, Vivo, and Xiaomi have previously limited their ultra-premium models to domestic markets. This could stem from low sales of high-priced flagships internationally, making global software optimization less appealing.
While these “Ultra” models are halo products that elevate brand prestige, they might not be intended as massive profit drivers. Instead, they can generate interest in a brand, influencing potential buyers toward mid-range or budget models.
Skipping global launches could miss this branding opportunity, alienating fans who value aspirational products.
At this stage, it’s all speculation. For now, fans outside China will have to settle for other high-end models or explore unofficial import options.