The estate of Nipsey Hussle has released a new music video for “Sacrifices,” featuring never-before-seen footage of the late rapper and his longtime partner Lauren London. The emotional video dropped on June 12, 2026, and quickly gained attention from fans worldwide.
The track is a collaboration with Bino Rideaux and includes vocals from James Fauntleroy. It serves as the second single from the upcoming posthumous album PROLIFIC, which is set for release on August 14, 2026, one day before what would have been Nipsey Hussle’s 41st birthday.
The video combines new visuals with archival clips, offering a rare and personal look into Hussle’s life. Unseen moments with Lauren London stand out, showing the deep bond they shared beyond the public eye. The footage has struck an emotional chord with fans, many of whom have followed their relationship for years.
Nipsey’s brother, Samiel Asghedom, shared that the project reflects Nipsey’s original vision. He emphasized that the album was fully created by Nipsey and Bino Rideaux, not pieced together after his passing. The team says they feel honored to finally share it with the world.
Bino Rideaux also spoke about the project, calling it a product of real friendship and collaboration. He said working on the music and seeing it released now is both meaningful and humbling, especially given Nipsey’s lasting influence.
“Sacrifices” follows the earlier single “Reckless” and continues Nipsey’s themes of hard work, loyalty, and the cost of success. These ideas were central to his career, from his music to his business efforts like The Marathon brand and his work in the Crenshaw community.
Fans have flooded social media with reactions since the video’s release. Many described it as both painful and beautiful, especially seeing new footage of Nipsey and Lauren together years after his death in 2019. Lauren London has remained closely involved in preserving his legacy.
The full PROLIFIC album will feature 15 tracks and contributions from top producers, including Mixed By Ali and Mike & Keys. As anticipation builds, the release of “Sacrifices” serves as a powerful reminder that Nipsey Hussle’s impact continues to live on — and the marathon truly continues.
