NewJeans Issues 14-Day Ultimatum to Ador Amid Agency Dispute

K-pop girl group NewJeans sent a formal legal notice to their agency Ador on November 13, 2024, giving a 14-day ultimatum to address multiple concerns or face contract termination.

The group’s five members—Minji, Hanni, Danielle, Haerin, and Hyein—outlined several key demands:

• Reinstatement of former CEO Min Hee-jin
• Official apology regarding alleged bullying of member Hanni
• Resolution of controversial internal HYBE reports
• Removal of unauthorized content
• Assessment of alleged “chart manipulation” losses
• Preservation of NewJeans’ creative style

Ador acknowledged receipt of the notice and stated they are reviewing the requests. The dispute stems from a power struggle between HYBE Labels and former CEO Min Hee-jin that began in April 2024, leading to Min’s dismissal in August.

Legal experts note that contract termination could be complicated, with potential penalties exceeding 300 billion won ($213 million).

Despite the ongoing dispute, NewJeans will continue scheduled activities, including their upcoming performance at the 2024 Korea Grand Music Awards on Saturday.