YouTube sensation MrBeast has unveiled his latest venture: a toy line called MrBeast Lab, created in partnership with Moose Toys.
The collection, now available at major retailers like Walmart and Target, features innovative products including collectible figures and mutation-themed toys.
Key products in the line:
- MrBeast Lab Mutators: Interactive toys allowing kids to “mutate” a blue panther using accessories.
- Vinyl Figures: Collectible items based on the MrBeast logo, including glow-in-the-dark and rare editions.
- Collector Figures: Detailed figurines in display cases, with limited editions of 10,000 for select designs.
The launch is backed by a marketing campaign featuring promotions at San Diego Comic-Con and a multi-market sweepstakes.
MrBeast, whose real name is Jimmy Donaldson, boasts over 289 million YouTube subscribers. His previous business ventures include the snack brand Feastables and charitable initiatives like #TeamTrees and #TeamSeas.
