Google has removed over 180 apps from the Play Store after uncovering a large-scale ad fraud scheme affecting more than 56 million downloads. The fraudulent apps tricked advertisers into paying for fake user engagement, causing harm to users, advertisers, and app developers.
According to a report by Forbes, the fraud scheme bypassed Google Play Protect, Android’s built-in security feature. The apps bombarded users with excessive ads and, in some cases, operated without a visible icon or open button, making them hard to delete.
Google worked with Integral Ad Science (IAS) to disrupt the operation and minimize the damage. IAS collaborated with industry partners to identify and report the fraudulent apps.
Despite rolling out security patches, Google was unable to fully resolve the issue without removing the apps entirely. Google assured users that Google Play Protect will now automatically disable harmful apps, even if they were downloaded from outside the Play Store.
The removal of these apps highlights Google’s ongoing efforts to protect users and advertisers from deceptive practices in the Play Store.
