Drake Reportedly in Talks to Sell 50% of OVO in Major Brand Deal
Rapper Drake is reportedly in discussions to sell a 50 percent stake in his streetwear label OVO, according to new reports.
The potential buyer is said to be Authentic Brands Group, a major player in brand ownership and licensing that already works with names like Champion, Reebok, and Sports Illustrated.
If completed, the deal would give Authentic Brands Group a significant share in OVO, which has grown into one of the most recognized artist-led fashion brands in the world.
OVO has built a strong reputation over the years through high-profile collaborations with major leagues and franchises, including the NFL, NHL, and popular entertainment brands. The label has become a key part of Drake’s business empire beyond music.
Reports suggest the brand could now be valued in the hundreds of millions of dollars, although the exact figures being discussed have not been confirmed publicly.
At this stage, the talks are still ongoing, and no agreement has been finalized. Sources indicate the deal could still go either way depending on negotiations between both sides.
If the partnership goes through, it could significantly expand OVO’s global reach through licensing, retail expansion, and new collaborations under Authentic Brands Group’s portfolio.
