A$AP Rocky unveiled a large billboard in New York’s Times Square on Saturday to promote his upcoming album, Don’t Be Dumb. The display features dark, illustrated artwork and quickly drew attention from fans and tourists.
The billboard confirms that Don’t Be Dumb will be released on January 16, 2026. The album will be Rocky’s first full studio project since Testing in 2018.
Alongside the billboard, Rocky shared a short audio snippet from the album’s title track. The teaser includes moody vocals and heavy bass and has spread widely across social media and streaming platforms.
Rocky has described the album as one of his most focused projects. Reports indicate the album includes production from Pharrell Williams, Mike Dean, Madlib, and Metro Boomin.
Promotion for the album has also appeared in other U.S. cities, including Los Angeles and Atlanta. Fans have shared photos and videos of the artwork online, pushing the album name to trending topics.
After years of delays, the Times Square display and new snippet signal that the album rollout is now fully underway.
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