Gen Z
Gen Z Invents New Insult That Could Ruin Your Day: “Choppelganger” Explained
Gen Z has added a new insult to its growing lexicon, and it’s not something you want to be called. The word? “Choppelganger.”...
Gen Z Loses Faith in Hard Work as Housing Costs Spiral
A new economic study published in December 2025 warns that soaring housing costs are reshaping how young Americans view work, ambition, and success....
Secondhand Luxury Watches Gain Popularity Among Gen Z Buyers
The secondary market for luxury watches is seeing a subtle revival, led by younger collectors. The Bloomberg Subdial Watch Index, which tracks the...
BACARDÍ Brings All Ages Together to Get Gen Z Dancing Again
BACARDÍ teamed up with Joy Crookes to help Gen Z rediscover the joy of dancing – without worrying about likes or judgement. Research...
Gen Z Explores ‘Shrekking’ in Latest Social Media Dating Buzz
A new dating trend called “Shrekking” is gaining attention among Gen Z, adding to a growing list of social media relationship buzzwords. The...
Gen Z Virgins Step Into Spotlight in New Hulu Dating Show
Hulu has launched a new dating competition series, Are You My First?, placing virgins at the center of reality television at a time...
Disney Pushes for Original Films to Attract Gen Z Young Men
Disney executives are pushing Hollywood creators to develop new, original films designed to attract young men aged 13 to 28, a group often...
Gen Z Struggles with $37,172 Student Debt and Skyrocketing Rent
Generation Z is facing growing financial pressure as they deal with high student loan debt and expensive living costs. On average, members of...
No Degree, No Problem: Gen Z Builds Careers on Social Media
Gen Z content creators are building careers—and bank accounts—without a traditional college degree. And now, their younger siblings in Gen Alpha are dreaming...
Baltic Nations Pay iShowSpeed €30,000 Each in Tourism Campaign Targeting Gen Z
The Baltic countries—Lithuania, Latvia, and Estonia—have each paid around €30,000 (approximately $32,500 USD) to host popular U.S. streamer and YouTuber iShowSpeed in a...
As Gen Z Grows Up, So Does Their Alcohol Consumption
After years of being labeled the “sober generation,” Generation Z is now showing a notable rise in alcohol consumption, according to new global...
The “Unsexy” Job Gen Z Is Loving—And It Can Pay $200K
Accounting is getting an unexpected glow-up—and Gen Z is leading the charge. Once seen as a dry, repetitive field, the profession is now...
These Are Popular Gen Z Slang Terms You’ll Hear Everywhere
Gen Z has created a unique set of slang terms that reflect their culture and digital lifestyle. These terms are constantly changing, so...
Gen Z’s Financial Expectations: $600K Salary, $9M Net Worth
A new survey by Empower reveals Generation Z—those born between 1997 and 2012—believes financial success requires an annual salary of nearly $600,000 and...
Gen Z Embraces Timeless Love in ‘I’m Sorry, I Love You’ Reboot
The 2004 melodrama I’m Sorry, I Love You is making a comeback with a remastered director’s cut, and surprisingly, it’s not just the...
Gen Z Moves Away from Dating Apps, Ofcom Reports
Ofcom’s latest report reveals that popular dating apps like Tinder, Hinge, Bumble, and Grindr have seen a drop in use, particularly among Gen...
How Gen Z Is Using AI to Boost Careers and Productivity
A recent Google survey of 1,005 full-time U.S. workers reveals that 93% of Gen Z employees (ages 22-27) are using two or more...
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