Spotify has revealed a unique new product called the Eternal Playlist Urn. The company created it with Liquid Death, a canned water brand known for bold marketing.
The urn includes a built-in Bluetooth speaker that can stream music. Spotify says the idea is simple: music should not stop after life ends. The company describes it as the world’s first urn designed to play your favorite songs.
The urn is made from polyester resin and has a clean, minimalist design. It measures about 7 inches wide and 11.4 inches tall. A hidden speaker inside the lid connects wirelessly to phones or other devices, allowing music to play directly from the urn.
It charges using USB-C, which means someone needs to recharge it to keep the music going. Only 150 units are available, and each one costs $495. The product is sold exclusively in the United States through Liquid Death’s website.
Spotify also launched a special Eternal Playlist Generator. This tool creates a personalized playlist based on a user’s listening history and answers to fun questions. The playlist can then be played through the urn’s speaker.
The product has already sparked major attention online. Some people call it creative, while others see it as a strange marketing stunt. The campaign uses humor, with slogans suggesting music can continue forever.
The release fits both brands’ style. Spotify often experiments with new ideas, while Liquid Death is known for edgy promotions. Whether it becomes a collector’s item or just a viral moment, the Eternal Playlist Urn is one of the most unusual music products ever released.
