MrBeast Launches New Toy Line “MrBeast Lab”

YouTube sensation MrBeast has unveiled his latest venture: a toy line called MrBeast Lab, created in partnership with Moose Toys.

The collection, now available at major retailers like Walmart and Target, features innovative products including collectible figures and mutation-themed toys.

Key products in the line:

1. MrBeast Lab Mutators: Interactive toys allowing kids to “mutate” a blue panther using accessories.
2. Vinyl Figures: Collectible items based on the MrBeast logo, including glow-in-the-dark and rare editions.
3. Collector Figures: Detailed figurines in display cases, with limited editions of 10,000 for select designs.

The launch is backed by a marketing campaign featuring promotions at San Diego Comic-Con and a multi-market sweepstakes.

MrBeast, whose real name is Jimmy Donaldson, boasts over 289 million YouTube subscribers. His previous business ventures include the snack brand Feastables and charitable initiatives like #TeamTrees and #TeamSeas.