Australians may soon be able to download iPhone apps from outside the official Apple App Store, under a new proposal by the federal government. This move could also allow users to avoid extra fees Apple currently charges on in-app purchases.
Why the Change Matters
Right now, Apple takes up to 30% on purchases made within many popular apps. Because of this, apps like Netflix, Spotify, and Kindle don’t allow full purchases or subscriptions inside their iOS apps. They also can’t tell users how to pay elsewhere due to Apple’s rules.
The Government’s Plan
The Australian government wants to label platforms like the App Store as “designated services.” This would force Apple to follow new rules designed to stop anti-competitive behavior. These rules would include:
- Letting users download apps (sideload) from outside the App Store
- Allowing alternative payment options inside apps
Apple Pushes Back
Apple responded by warning the government not to copy Europe’s Digital Markets Act (DMA). Apple says letting people sideload apps could:
- Increase security risks
- Allow malware or scam apps
- Open doors to piracy or adult content
Apple also says that most developers don’t pay the full 30% fee. About 90% of all iOS app sales reportedly happen without Apple taking a cut, and most developers who do pay are charged just 15%.
Global Pressure on Apple
Australia isn’t alone. Apple is facing legal pressure across the EU, US, and Asia. The company has already made some changes, like switching to USB-C ports on iPhones to follow EU rules. But it has resisted making its App Store rules the same everywhere.
A court decision is also still pending on a major lawsuit from Epic Games over Apple’s app store practices in Australia.
What Happens Next?
The Australian government has not yet decided on the next steps. Public feedback has been collected, but the Treasury has not released the results. A final ruling on Epic Games’ case is still expected.
