Apple unveiled the iPhone 16 series, AirPods 4, and Apple Watch Series 10 during their “It’s Glowtime” event on September 9, 2024.
Here are the key features of each product:
iPhone 16
- First iPhone designed for generative AI, allowing users to create text and images with natural language prompts
- New camera control button provides access to “visual intelligence” features like identifying landmarks, dog breeds, and pulling up restaurant information
- Siri can now pull information from users’ text messages for recommendations and reminders
- Available in white, black, teal, ultramarine, and pink colors
- Comes in 6.1-inch (iPhone 16) and 6.7-inch (iPhone 16 Plus) sizes
- Features a customizable Action Button and camera control slider
- 17% more system memory bandwidth, 50% tougher glass-ceramic screen, and 40% faster GPU
- Starts at $799 for iPhone 16 and $899 for iPhone 16 Plus
iPhone 16 Pro
- Bigger screens: 6.3 inches for Pro and 6.9 inches for Pro Max
- Longest battery life on any iPhone
- Available in white titanium, darker titanium, natural titanium, and desert titanium colors
- Shoot 4K video at 120fps with the ability to slow down footage after recording
- Spatial audio with reduced background noise for videos
- Starts at $999 for iPhone 16 Pro and $1,199 for iPhone 16 Pro Max
AirPods 4
- Redesigned for better fit using advanced modeling tools
- Includes active noise cancellation and transparency mode
- USB-C charging case
- Starts at $129 for AirPods 4 and $179 for AirPods 4 with active noise cancellation
Apple Watch Series 10
- Thinnest Apple Watch with the largest screen yet, 30% bigger than previous models
- Available in polished titanium finish in jet black, rose gold, and silver
- Can detect sleep apnea (pending FDA clearance)
- Charges up to 80% in 30 minutes with a battery life of up to 18 hours
- Water-resistant up to 20 feet with a water temperature sensor and depth gauge
- Starts at $399
These new products aim to revive Apple’s sales, as many users have held onto their older devices for over four years. The AI integration, camera enhancements, and health monitoring features are designed to entice customers to upgrade to the latest models.
