Instagram Launches Edits App to Compete with CapCut After US Ban

Following the recent ban of TikTok and its popular video editing app CapCut in the US, Meta has seized the opportunity to launch its own free video editor called Edits.

Designed for creators, Edits offers a suite of tools for crafting vertical-style videos, making it a direct competitor to CapCut.

Key Features of Edits
The app, currently available for pre-order on the US App Store and expected to launch next month, includes a wide range of features tailored for video editing. These include:

• Green screen effects
• Video overlays
• Caption generation
• Voiceovers
• AI animation tools to bring images to life

Additionally, Edits allows creators to adjust camera settings for resolution, framerate, dynamic range, flash, and zoom.

The app also includes a collaboration feature, enabling users to share drafts and work together on projects.

Integration with Instagram Reels
One standout feature of Edits is its integration with Instagram Reels.

When users choose to post their creations on Instagram, they can access live performance insights such as viewer engagement, providing valuable feedback for creators looking to optimize their content.

Availability
While the app is currently available for pre-order on iOS, Instagram’s head Adam Mosseri confirmed that an Android version is on the way soon.

Final Thoughts
With CapCut out of the picture for US users, Edits positions itself as a strong alternative for creators looking to produce high-quality vertical videos.

While some may question why this feature wasn’t introduced earlier, the timing of Edits‘ release highlights Meta’s ability to quickly capitalize on opportunities in the social media space.

Takeaway: Instagram’s Edits app offers a free and robust video editing solution, with features similar to CapCut, including AI-powered tools and Instagram Reels integration. This launch positions Meta to attract creators, especially in the wake of CapCut’s US ban.