Could Samsung’s XR Headset “Switch” Up the AR/VR Market?

Samsung is making waves in the XR space with its first-ever headset, internally called Project Moohan. While the hardware itself is exciting, the real buzz surrounds its potential branding.

A recent trademark filing suggests Samsung might name its XR lineup “Switch”, borrowing a term already synonymous with Nintendo’s iconic gaming console.

The Trademark Filing: Samsung Switch

Samsung’s trademark application with the EUIPO and UKIPO includes the name “Samsung Switch,” covering a variety of XR devices:

• Virtual reality headsets
• Augmented reality glasses
• Mixed reality displays
• Smart glasses and wearable computers

The name seems to highlight seamless switching between AR, VR, and MR modes, emphasizing the multifunctionality of Samsung’s upcoming devices.

A Potential Legal Showdown with Nintendo?

Nintendo’s Switch console is one of the most recognizable gaming brands. While Samsung’s application targets XR devices, not gaming consoles, the similarity in branding could lead to legal complications.

Nintendo is known for protecting its trademarks, so a dispute isn’t out of the question.

What We Know About Samsung’s XR Headset

The upcoming headset, set to launch later in 2024, promises cutting-edge features:

High-resolution Micro OLED screens for immersive visuals.

Multiple cameras and sensors for hand tracking and intuitive controls.

Integration with Google’s Gemini AI assistant, making it ideal for productivity and entertainment.

With a rumored price between $1,000 and $1,500, it aims to sit between the Meta Quest series and Apple’s Vision Pro in terms of cost and performance.

What’s Next for Samsung XR?

Whether the “Switch” branding becomes official or not, Samsung’s XR ambitions are clear.

By combining advanced hardware with AI-driven features, Samsung is poised to compete in the rapidly evolving AR/VR market.

If they move forward with the “Switch” name, it could be a bold branding choice—provided they navigate any legal hurdles with Nintendo.

Either way, Samsung’s entry into the XR space is set to shake up the industry.