Tech & Science

ByteDance to Launch ‘CapCut US’ Amid Rising Regulatory Pressure

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CapCut

ByteDance, the parent company of TikTok and CapCut, is preparing to release a U.S.-specific version of its video-editing app, CapCut, as part of efforts to comply with a new U.S. law requiring Chinese tech companies to divest or face a nationwide ban.

The new app, named “CapCut US,” will operate as a standalone product exclusively for American users, aiming to separate U.S. data and services from the global CapCut platform. The move reflects ByteDance’s broader strategy to maintain access to the U.S. market while navigating increasing legal and political scrutiny.

CapCut has become a key tool for content creators and social media users, offering accessible video editing features and viral-ready templates. With over 1 billion downloads globally, it currently ranks as the No. 1 photo and video app in the U.S. Apple App Store, outpacing giants like Instagram and YouTube.

While the exact differences between the global and U.S. versions remain unclear, American users will eventually be required to switch to CapCut US. ByteDance is also reportedly working on a U.S.-only version of TikTok to comply with the same legislation.

The development comes in response to a 2024 U.S. law mandating that ByteDance divest its U.S. operations or face bans on apps like TikTok and CapCut. The Supreme Court recently upheld the law, intensifying the urgency for compliance.

Former President Donald Trump, who previously sought to ban TikTok, has voiced support for a group of American investors interested in acquiring the app. This has added pressure on ByteDance to either sell or restructure its U.S. assets quickly.

The launch of CapCut US marks a critical step for ByteDance in preserving its footprint in the lucrative American digital market while adapting to tightening regulations on foreign-owned tech platforms.

Written by
Sazid Kabir

I've loved music and writing all my life. That's why I started this blog. In my spare time, I make music and run this blog for fellow music fans.

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