After a four-year break from releasing new albums, Justin Bieber has returned with Swag, his seventh studio album. The project arrived as a surprise on July 11, 2025, following a mysterious billboard campaign in cities worldwide.
With themes of fatherhood, marriage, faith, and personal growth, Bieber’s latest work is more experimental than ever, blending R&B with alternative sounds. Collaborators include Dijon, Gunna, Sexyy Red, Cash Cobain, Lil B, Eddie Benjamin, and Marvin Winans, among others.
Here’s a ranking of all 21 tracks on Swag, from the most forgettable to the most essential:
21. “Forgiveness” (feat. Marvin Winans)
This closing track is more of a statement than a song. Featuring pastor Marvin Winans, it ties together the album’s themes of growth and redemption, though it feels more like a sermon than a musical finale.
20. “Soulful” (feat. Druski)
An interlude where comedian Druski jokes about Bieber’s vocal tone, calling him “soulful.” It’s funny but doesn’t add much musically.
19. “Standing On Business” (feat. Druski)
This track samples a viral moment where Bieber confronted paparazzi. It’s playful, but its inclusion feels more like a personal inside joke than a lasting album cut.
18. “Therapy Session” (feat. Druski)
Another interlude with Druski, where Bieber opens up about dealing with public scrutiny. It’s heartfelt, but again, more spoken word than song.
17. “405”
A hypnotic track that captures the feeling of late-night driving. Bieber repeats, “keep loving you” like a mantra, but the song feels more like background noise than a standout.
16. “Dadz Love” (feat. Lil B)
Lil B calls for unity in this track, while Bieber repeats the title phrase. It’s thoughtful, but the repetition may wear thin for some listeners.
15. “Way It Is” (feat. Gunna)
One of the album’s most traditional R&B moments. Gunna’s verse fits well, but the track plays it safe compared to the album’s more experimental sections.
14. “First Place”
A reflective song about relationships and priorities. Bieber explores the highs and lows of love, backed by an uptempo beat that contrasts with the heavy lyrics.
13. “Swag” (feat. Cash Cobain & Eddie Benjamin)
The title track brings a fun collaboration with Cash Cobain and Eddie Benjamin. The hook—“That’s swag, for certain”—is catchy but light compared to the deeper moments on the album.
12. “Sweet Spot” (feat. Sexyy Red)
A sex-positive track blending retro R&B with modern production. Sexyy Red’s extended verse helps balance out some of the playful but awkward lyrics.
11. “Yukon”
A Latin-inspired riff and hand drums give this song a unique sound. Bieber questions his relationships and explores self-reflection, but the track feels more like a mood piece than a fully formed song.
10. “Zuma House”
A raw acoustic song, seemingly recorded in a casual setting. Its short length makes it feel like an intimate voice memo rather than a polished track, which adds to its charm.
9. “Things You Do”
This simple, stripped-down song feels like a personal love letter to Bieber’s wife Hailey Bieber. Gentle snaps and strums make it one of the album’s more intimate moments.
8. “Butterflies”
Bieber reflects on fame, desire, and escape. The lyrics reference real paparazzi interactions, blending his personal life with a broader commentary on celebrity culture.
7. “Too Long”
One of the album’s more traditional R&B songs. Bieber vents frustration about waiting for change, both personally and in his relationships, adding emotional weight to the album’s final stretch.
6. “Glory Voice Memo”
This raw vocal recording highlights Bieber’s natural talent. With minimal production, it serves as a reminder of his vocal roots, similar to the early YouTube videos that made him famous.
5. “Go Baby”
An uplifting track dedicated to his wife. Bieber reassures her during tough times, singing “Cry on my shoulder… you better believe I can hold all the weight.” It doubles as a statement about their marriage in the public eye.
4. “All I Can Take”
The album’s opening track sets the tone with shimmering production and experimental R&B sounds. Bieber confesses, “It’s all I can take,” signaling the vulnerability ahead.
3. “Walking Away”
A confessional about sticking with his marriage through the ups and downs. Bieber promises not to walk away, creating a song that feels like a vow renewal set to music.
2. “Devotion” (feat. Dijon)
One of the album’s most beautiful collaborations. Bieber and Dijon create a soft, lo-fi moment about learning to be truly known by someone you love. It’s warm, sincere, and intimate.
1. “Daisies”
The standout track on Swag. With just a guitar and Bieber’s vocals, “Daisies” feels like a whispered confession. It’s lo-fi, emotional, and one of the most authentic performances of his career—proving that sometimes less is more.
Swag is Justin Bieber’s most experimental album yet, blending traditional R&B with lo-fi acoustic recordings and confessional interludes. It reflects his journey into fatherhood, marriage, and mental health, offering fans a rare glimpse into his private world.
