As Apple prepares to launch its iPhone 17 lineup in 2025, two key factors suggest that the prices could see an increase.
While the budget-friendly iPhone SE 4 is expected to receive a modest price bump, the flagship iPhone 17 models may experience a more significant price hike. Here’s why:
1. Growing Demand for High-End iPhones
Apple’s Pro models have always been popular, and that trend is continuing with the iPhone 16 lineup. According to a report from research firm Counterpoint, Pro models have seen a substantial increase in demand, especially in markets like China.
In Q4 2024, Pro and Pro Max models are expected to account for over half of the iPhone sales in China, up from the mid-forties share in the previous year. This growing demand for the high-end models could provide Apple with the perfect opportunity to raise prices.
2. iPhone 17 Air Demands a Premium
The iPhone 17 Air, which will replace the Plus models, is expected to be priced higher than previous models. Initially rumored to be an ultra-premium model, the latest reports suggest it will be positioned just below the Pro models.
However, its thin design and attractive form factor could make it a popular choice, and Apple is unlikely to undercharge for such a desirable new flagship. This could lead to a higher price for the Air model, further driving up the overall iPhone 17 lineup pricing.
Potential Pricing for the iPhone 17 Lineup
Given these two factors, it’s likely that Apple will implement modest price increases across the iPhone 17 lineup, with the exception of the base iPhone 17. Here’s a potential breakdown of the new prices:
- iPhone 17: $799 or $849 (a slight increase from the current $799)
- iPhone 17 Air: $999
- iPhone 17 Pro: $1,099
- iPhone 17 Pro Max: $1,299
This means a $100 price increase for the Pro models and the Air, while the base iPhone 17 might see a smaller increase or remain the same.
While Apple has kept flagship iPhone prices steady in recent years, signs point to 2025 being the year for a price change.
With the growing demand for high-end models and the introduction of the iPhone 17 Air, we can expect modest price hikes across the board.
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