Three years after its release, the iPhone 13 is still among Apple’s best-selling devices in China, ranking as the ninth most-shipped Apple product of 2024.
Here’s why this aging model continues to thrive in a competitive market:
Affordable Value:
The iPhone 13 strikes a perfect balance between price and performance. With newer iPhone models driving down its price, the device offers budget-conscious buyers a reliable A15 Bionic chip, a vibrant Super Retina XDR display, a capable dual-camera system, and all-day battery life. Many users see little reason to pay a premium for incremental updates in newer models like the iPhone 15.
Longevity Through Updates:
Apple’s reputation for long-term software support makes the iPhone 13 a smart investment. It’s expected to receive iOS updates for years, keeping it secure and functional. Combined with Apple’s durable build quality, this model appeals to buyers seeking longevity and resale value.
Aspirational Appeal:
In China, owning an iPhone symbolizes prestige. The iPhone 13 offers an affordable entry into Apple’s ecosystem, delivering the brand’s luxury status without the steep cost of newer models. Its compatibility with AirPods and Apple Watches further enhances its appeal.
The Right Balance:
The iPhone 13’s familiar design and manageable size resonate with a wide audience. Unlike niche models like the iPhone 15 Plus, the iPhone 13 offers a “classic iPhone” experience that meets most users’ needs.
A Broad Buyer Base:
Typical buyers include price-sensitive consumers upgrading from older models like the iPhone XR, parents purchasing for children, and those seeking reliable performance without flagship prices.
The iPhone 13’s blend of affordability, performance, and prestige ensures its lasting success in China, proving that great products can outshine fleeting trends.