Finance & Business

VF Corp Surprises Investors with Strong Q3 Performance

13
Vans

VF Corp, the parent company of Vans, North Face, and Timberland, reported higher-than-expected revenue and profit for the third quarter, thanks to strong demand and cost-cutting efforts.

Stock Rises on Strong Performance

  • VF Corp’s stock jumped nearly 6% in premarket trading after the earnings report.
  • The company beat revenue estimates for the third straight quarter, showing signs of a strong recovery.
  • Revenue increased 2% to $2.83 billion, surpassing analysts’ expectations of $2.75 billion.
  • Adjusted profit per share was 62 cents, much higher than the expected 34 cents.

Turnaround Plan Pays Off

  • VF Corp is focusing on improving its Vans brand and cutting $300 million in costs by 2025.
  • The company plans to sell non-core businesses like streetwear brand Supreme to streamline operations.
  • More full-price sales and cost-saving measures helped increase the company’s profit margins.

What’s Next for VF Corp?

  • The company is making progress, but CEO Bracken Darrell says there is still work to do to ensure long-term growth.
  • VF Corp expects Q4 revenue to decline by 4% to 6%, close to analyst predictions.

With strong holiday sales and a clear turnaround strategy, VF Corp is regaining momentum in the apparel industry.

Written by
Saif Kabir

I've always been passionate about tech, gadgets, and anime, which is why I started writing blogs. In my free time, I dive into graphic design and explore the latest trends in technology, sharing insights with fellow tech enthusiasts.

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