Lifestyle & Fashion

Ukrainian Brand IENKI IENKI Turns the Puffer Jacket Into High-Fashion Couture

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IENKI IENKI's innovative high fashion

IENKI IENKI has transformed the puffer jacket into a luxury fashion statement. Founded by Ukrainian designer Dmytro “Dima” Ievenko, the brand blends technical performance with refined design.

Based in Kyiv, IENKI IENKI focuses on showing that warmth and beauty can exist together. Ievenko believes functional clothing should be elevated, not hidden, and his designs reflect that idea.

The brand reimagines the classic puffer through careful tailoring and balanced proportions. Although the jackets may look bold, they are designed to sit neatly on the body without feeling bulky.

IENKI IENKI draws inspiration from the long history of down jackets while adding a modern couture touch. The brand name comes from Ievenko’s family history and connects to the indigenous Evenki people.

Before launching the label in 2016, Ievenko spent more than 15 years working in fashion buying and retail. That experience helped him understand both craftsmanship and the business side of fashion.

Each jacket is made using specialized down-injection machines and carefully sourced materials. Production is handled in-house, allowing strict quality control and consistent performance.

The brand gained rapid attention after launching on Instagram and quickly reached international buyers. Within months, IENKI IENKI sold millions in orders and entered major fashion markets.

Today, IENKI IENKI is worn by celebrities and sold worldwide. Despite challenges faced by Ukrainian designers, the brand continues to deliver high-quality winter couture that combines form, function, and resilience.

Written by
Sazid Kabir

I've loved music and writing all my life. That's why I started this blog. In my spare time, I make music and run this blog for fellow music fans.

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