When Squid Game premiered in 2021, it became a global sensation, turning a modest $21.4 million budget into an estimated $900 million value for Netflix.
Fast forward to Season 2, and Netflix has gone all-in with an astounding ₩100 billion ($84 million USD) budget.
Why the Big Budget Increase?
The nearly fourfold jump in production costs reflects Netflix’s confidence in Squid Game as a flagship series.
The extra funding was allocated to elaborate sets, advanced CGI, higher actor salaries, and global marketing campaigns.
Season 2 featured larger game arenas, cinematic effects, and a polished production that elevated the show’s visual storytelling.
Key Investments in Season 2
Elaborate Set Designs: Iconic game arenas were scaled up, including complex outdoor environments requiring weeks of construction.
Advanced CGI: Digital effects added a cinematic quality, from explosions to enhanced environments.
Cast Compensation: Returning stars like Lee Jung-jae received significant pay raises, reflecting their global fame.
Marketing Blitz: Netflix launched interactive events and collaborations to reignite buzz around the series.
Netflix’s Strategy
The hefty investment aligns with Netflix’s focus on international programming. By doubling down on non-English content, particularly Korean entertainment, Netflix aims to attract new subscribers and fend off competition from Disney+ and Amazon Prime Video.
Return on Investment
While revenue figures for Season 2 are undisclosed, the buzz surrounding its release has bolstered Netflix’s presence in key markets, especially in Asia. Merchandise, spin-offs, and themed experiences further monetize the show’s popularity.
As fans anticipate Squid Game Season 3, the success of Season 2 underscores the power of compelling storytelling and high-quality production.
Netflix’s gamble on a bigger budget appears to be paying off, solidifying Squid Game as a cultural and financial powerhouse.
