“Squid Game” continues to break records as it nears the debut of its highly-anticipated second season. Since its release on September 17, 2021, the Korean series has amassed an incredible 330 million viewers and 2.8 billion hours watched, solidifying its place as Netflix’s most popular show.
Ahead of Season 2’s premiere, the series saw a 60% spike in viewership following the release of its first teaser on October 31, further building excitement for its return.
Netflix is also extending the “Squid Game” experience beyond the screen with its in-person activation, “Squid Game Experience,” which offers fans a chance to participate in the show’s challenges (minus the deadly stakes).
This immersive event has already launched in New York City and Madrid, with plans to open in Sydney on December 14 and Seoul in early 2025.
Creator Hwang Dong-hyuk, who originally had no intention of continuing after Season 1 due to the intense production process, found the success of the series to be a driving force behind the decision to create Season 2.
Hwang mentioned that the overwhelming love for the first season and the story’s unresolved ending, particularly Gi-hun’s vow to track down the game’s masterminds, led to the continuation.
As anticipation for the second season grows, “Squid Game” remains a cultural phenomenon, drawing viewers worldwide and extending its legacy with new ways for fans to engage with the series beyond just streaming.
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