Spotify is pushing further into the video space with its new Spotify Partner Program, which offers multiple monetization options for both video and audio creators. The platform, which has seen significant growth in video content engagement, now aims to attract even more creators with new revenue opportunities.
Creators can earn money every time an ad plays in their content, whether on Spotify or off the platform. Additionally, Premium subscribers will not see ads but creators will still earn based on streams from these subscribers. Notably, this new revenue model won’t affect music royalty payouts.
The program is already available to eligible creators in the US, UK, Canada, and Australia. Spotify is also adding short-form video capabilities to compete with platforms like TikTok and YouTube Shorts. However, Spotify emphasizes that the goal is to drive engagement with full-length episodes rather than focusing solely on short videos.
Along with monetization tools, Spotify has redesigned its analytics dashboard, added personalized video recommendations, improved playback features, and introduced new audience engagement options such as video chapters and comment sections.
With these new tools, Spotify is looking to expand its video content offering and continue its growth, which has seen more than 170 million users streaming video on the platform, up from 10 million in 2019.
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