Japanese AI company Quantum Solutions has announced plans to purchase up to 3,000 Bitcoin over the next year in a bold move to stabilize its struggling business. The investment will be made through its Hong Kong-based subsidiary, GPT Pals Studio.
The company, which reported a ¥160 million ($1 million) net loss in Q1 FY2026, said it hopes the strategy will help manage surplus funds, reduce currency risk, and preserve value amid inflation.
However, analysts are skeptical, pointing out that financially troubled firms often use such crypto strategies to boost public image rather than improve business fundamentals.
Quantum’s first Bitcoin purchase, worth $10 million, will be funded through borrowing, even though the company closed the quarter with just ¥146 million ($940,000) in cash. The assets will be held in a dedicated account at Hashkey Exchange in Hong Kong, under the supervision of an internal control committee.
While Quantum has never previously held crypto, the firm now joins a growing list of distressed companies turning to Bitcoin. These include Australia’s Opyl Limited and Spain’s Vanadi Coffee, both of which made headlines with recent crypto-based treasury moves.
Critics warn that such strategies can be more about perception than practicality.
“When healthy firms buy Bitcoin, it’s a strategy,” said Vincent Liu of Kronos Research. “When distressed firms do it, it’s a gamble dressed up as innovation.”
Quantum’s shift toward a crypto-focused image may raise eyebrows, but it remains to be seen whether the gamble will pay off.
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