Qeen.ai Raises $10M to Bring AI Shopping Agents to MENA

Dubai-based AI startup Qeen.ai has raised $10 million in seed funding to scale its AI-driven e-commerce automation platform.

Founded by ex-Google and DeepMind engineers, the startup automates content creation, marketing, and conversational sales for online businesses. The funding round, led by Prosus Ventures, is one of the largest AI investments in the region.

Qeen.ai’s AI-powered marketing agents help merchants grow without relying on costly ads. Its proprietary RL-UI technology learns from consumer interactions in real time, refining marketing strategies for better results.

The Middle East’s e-commerce market is expected to hit $50 billion by 2025, with Saudi Arabia and the UAE leading the growth. Many businesses struggle with high costs and limited access to advanced tools, and Qeen.ai aims to bridge this gap.

Since launching in 2024, Qeen.ai has served 15 million users, generated 1 million product descriptions, and helped merchants increase sales by 30%.

It operates on a subscription-based model, charging $0.10 to $0.20 per SKU per month for content automation, with AI marketing agent pricing based on per-interaction volume. Notable clients include Dubai Store, 6th Street, and Jumia.

With $12 million raised in under a year, Qeen.ai is expanding its AI platform, growing its team, and acquiring more customers.

Unlike many AI startups focused on the U.S. and Europe, Qeen.ai is targeting MENA first, tapping into an underserved market before global expansion. Its founders, with expertise in AI research and digital advertising, believe automation will drive e-commerce growth.