Two billionaire owners will take center stage this Sunday as the New England Patriots and Seattle Seahawks meet in Super Bowl LX. Robert Kraft, owner of the Patriots, and the estate of Paul Allen, which controls the Seahawks, have shaped their teams into NFL powerhouses.
Kraft, 84, has owned the Patriots since 1994. Under his leadership, the franchise has reached the Super Bowl 11 times, winning six titles. The team’s value has skyrocketed to an estimated $9 billion, up from the $172 million Kraft paid for the franchise.
A native of Boston, Kraft turned his passion for sports into a business empire. In addition to owning the Patriots, he runs the Kraft Group, generating more than $6 billion in revenue. Kraft’s influence extends beyond the field, including key roles in NFL media deals, labor negotiations, and international expansion.
The Seahawks are controlled by Jody Allen, the sister of late Microsoft co-founder Paul Allen. Paul Allen bought the team in 1997 for $194 million, saving it from a potential move to Los Angeles. Since then, the Seahawks have become a perennial playoff contender, winning their first Super Bowl in 2014.
Under Jody Allen, the team continues to thrive, with a strong roster and rising star quarterback Sam Darnold. NFL rules prevent estates from holding team stakes indefinitely, so the Seahawks are expected to be sold soon, potentially fetching a record-breaking price. Experts predict a sale could exceed $8 billion, with proceeds going to charity.
Both owners have left a lasting mark on the NFL. Kraft is known for his on-field success and business acumen, while the Allen estate preserved and expanded the Seahawks’ legacy. The upcoming Super Bowl will be the culmination of decades of planning, investment, and sports strategy.
Whether the Patriots claim a seventh Lombardi Trophy or the Seahawks capture their second, the matchup highlights the interplay of wealth, vision, and sports achievement in the NFL.