Google is planning a fresh new look for the Play Store. At I/O 2025, the company showed a possible redesign that focuses on making the Play Store “more fun” and “less utilitarian.”
The new design highlights full-screen visuals, edge-to-edge layouts, and more dynamic ways to explore apps.
In a preview shown during the “What’s new in Google Play” session, the Apps feed—or “App Home”—looked very different from today. It featured large images and videos promoting current events, like a live music experience with YouTube Music.
The usual carousel tabs like For You, Top Charts, and Categories were missing in the preview. It’s unclear how Google will handle navigation in the new design.
As users scroll, they’ll see features like “More to explore” and “Recently used apps,” which build on Google’s “Collections” initiative. These collections will soon be available in more countries and show grouped apps based on interests.
There are also new sections like “You’ll love this” and “Related new apps,” organizing apps by themes such as music or reviews. Large headers like “Catch up on your top 5” and “Trending apps to try” help users find popular and useful apps more easily.
In app pages, a “hero content carousel” will appear first, with some showing audio samples right on the app card.
Google has not confirmed when this new design will launch, but the preview suggests it’s already in development.
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